I had this idea on my second day at Deutsch. Luckily the breakfast launch got pushed back a year because that’s how long it took to convince the lawyers to agree to let us do it.
3 billion media impressions in the first 48 hours. Taco Bell was #2 in breakfast behind McDonalds within months.
Cannes Silver Lion - Film Single
Cannes Silver Lion - Campaign
Cannes Bronze Lion - Online Film
One Show Merit - Film
Cannes Shortlist - Online Film
Cannes Silver Lion - Film Single
Cannes Silver Lion - Film Single